By Jill Sayles in Asia/Pacific, Downtown, Jewellery & Watches, Latest News, Product News July 29, 2022 0

It is the first duty free store opened by the brand in Hainan

A De Beers Jewellers boutique opened in June at the Sanya International Duty Free Shopping Complex, part of CDFG.

It is the first duty free exclusive store opened by De Beers Jewellers in Hainan, marking the expansion of the brand in the Chinese market.

The front and interior of the store is decorated with the brand’s De Beers’ classic blue elements, gentle bright lights in the store match the display cabinet, reflecting the radiance of the diamonds. The choice of materials with oak, coupled with low-energy LED ceiling lamps, reflects the brand’s concept of sustainable development and its commitment to “Building Forever”.

The space has a VIP room for CDFG consumers to have an upgraded shopping experience. It is also equipped with the patented De Beers Iris, which offers professional services for CDFG customers to appreciate the natural diamonds from the perspective of diamond experts through Iris.

The boutique enables jewellery lovers to enter the world of the diamond master by experiencing more than 130 years of the brand’s diamond expertise.

It features the Enchanted Lotus and Dewdrop series, the Talisman series composed of polished diamond and unpolished rough diamond and the Wedding jewellery series. Among them, a For You and Forever personalised engagement diamond ring customisation service enables customers to choose their favorite diamond, design and embedding methods to create their own rings. A customised engraving service makes it possible to engrave designated names or special anniversaries on diamond rings or wedding rings to highlight their meaning.

In January this year, De Beers Jewellers was launched in the e-commerce platform of CDFG.

Tagged with: CDFG CDFG's Sanya International Duty Free Shopping Complex De Beers

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