A Public Safety officer keeps watch as people stand in front of a billboard owned by Revlon that takes their pictures and displays them in Times Square in the Manhattan borough of New York October 13, 2015. REUTERS/Carlo Allegri

June 10 (Reuters) - Cosmetics maker Revlon Inc (REV.N) is preparing to file for chapter 11 protection as soon as next week, the Wall Street Journal reported on Friday, citing people familiar with the matter.

Revlon, whose shares declined 46%, did not immediately respond to a Reuters request for comment.

The lipstick maker began talks with lenders ahead of looming debt maturities to try to steer the business clear of bankruptcy, the WSJ reported last week.

Revlon had long-term debt of $3.31 billion, as of end-March.

Demand for makeup products has bounced back in recent months as people across the world venture out more often. But Revlon, which faces stiff competition from digital-native upstart brands, said in March it faced supply chain constraints that hurt its ability to service demand.

Reorg Research first reported Revlon was planning to file for bankruptcy.

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