Grocery TV, a digital advertising network in U.S. grocery stores, is adding 2,600 point-of-sale displays to its network through a partnership with regional brands Fresco y Más, Harveys Supermarket and Winn-Dixie stores, according to a company press release.

"SEG has a reputation for being open to new solutions that enhance the shopping experience for their customers," Marlow Nickell, co-founder and CEO at Grocery TV, said in the release. "We're excited to have them join our network and expand Grocery TV's footprint in the Southeast."

Grocery TV plans to continue to help brands reach audiences through in-store retail media.

"We are always looking for innovative opportunities to reach our customers throughout the Southeast," Adam Kirk, senior vice president of marketing operations for Southeastern Grocers, said in the release. "We are committed to providing our customers quality shopping experiences and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores."

Grocery TV plans to add 6,000 more displays by the end of 2022. The display network has about 16,000 screens across North America.

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