When Central Department Store, Thailand’s no.1 retailer, tells customers to “Shop It Your Way” they really mean it. “Your way” being broadly defined as all manner of ways – running the spectrum from pants down, bikini on, sleeping on the escalator, hanging out around the cosmetic counter warning fellow shoppers of bad product reviews – whatever.

All this is on display in a funny new campaign film by creative agency Wolf BKK that pitches the fact that the retail brand truly cherishes the moniker of “Dear Valued Customer”.

The story shows a variety of customers shopping in all sorts of ridiculous ways to let shoppers know that with the Central app they now can shop anywhere, anytime, even in their utmost private time, when answering nature’s calls!

Client: Central App Agency: Wolf BKK Chief Creative Officer: Torsak Chuenprapar Associate Creative Director: Pawares Vessukanmanukul Art Director: Onanong Klaysuban, Botthawan Theeratrakul Copywriter: Pandarie Somjit Managing Director: Phannika Vongsayan Business Director: Chonlatid Saenghiran Account Manager: Thossaporn Kaewnurachadasorn, Benchawan Ngamjiradawong Agency Producer: Chanapat Srabua Production Company: FACTORY01 Director: Wuthisak Anarnkaporn